A Fresh Perspective on Vision Care in Carmel
- BFF Indy
- 4 days ago
- 2 min read
If you’ve ever felt like a trip to the eye doctor was more clinical chore than experience, you’re not alone! But there’s a new place in Carmel that’s changing everything about how we think of vision care.
Alternate View, located in Carmel City Center, is where vision care meets style, wellness, and a touch of luxury. It’s not your typical optometrist office, it’s like stepping into a space designed for your eyes and overall well-being.

More Than Just an Eye Exam
Yes, Alternate View offers comprehensive eye exams using some of the most advanced technology available (think precise imaging, dry eye evaluations, and personalized care from expert optometrists). But it doesn’t stop there. Every exam includes a complimentary dry eye assessment. It’s an essential service in today’s screen-heavy world. They go beyond “checking your prescription” to focus on long-term comfort and overall eye health!
Dr. Courtney Kassenbrock and Dr. Caitlin Haas lead the practice with a mix of expertise and genuine care. Both are Indiana natives who’ve dedicated their careers to helping people see and feel their best.
Eyewear That Feels Like You
Sometimes it’s easy to be overwhelmed staring at walls of frames, but you’ll appreciate Alternate View’s approach. Instead of throwing options at you, their stylists curate a selection tailored to your style and face shape!
If you’re after a designer brand you know and love or something unique you won’t find everywhere, they make the process fun and stress-free. There’s even the option for fully customizable eyewear, so your glasses can be as one-of-a-kind as you are.
A Holistic Approach: Where Eye Care Meets Self-Care
This is where Alternate View really stands apart. Alongside eye exams and eyewear styling, they also offer facial aesthetics and a dedicated dry eye spa. Treatments like IPL photofacials, RF microneedling, and radiofrequency facials are about revitalizing your skin AND improving eye comfort. It’s a thoughtful blend of medical care and self-care, all in one place!
Nicole Frick, PA-C, heads up the aesthetic side of things, bringing nearly a decade of experience in medicine and aesthetics. Her philosophy is all about subtle, natural results that enhance your best features without overdoing it.

Why People Are Talking About It
Alternate View is convenient, and accepts major vision insurance plans. They’ve created a space that feels elevated and approachable.
If you’re due for an eye exam, struggling with dry eye, or simply want a new pair of frames that feel like an extension of your personality, Alternate View has reimagined the entire experience. It’s not just about seeing better, it’s about feeling better, too!
Visit Alternate View
Location: 750 Veterans Way, Suite 228, Carmel, IN 46032
Phone: 317-785-7470
Hours:
Monday 9 AM–7 PM
Tuesday 7 AM–6 PM
Wednesday 9 AM–7 PM
Thursday 7 AM–6 PM
Friday 7 AM–5 PM
Saturday 9 AM–3 PM
Sunday Closed
Ready to see things from a different angle? Book your appointment and discover why Alternate View is quickly becoming Carmel’s go-to for vision care with a twist.